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The ASA’s ban on gender stereotypes shows how bad a lot of advertising is

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The ASA’s ban on gender stereotypes shows how bad a lot of advertising is. Laziness has crept silently into advertising, thanks to creativity getting pushed to one side in favour of data and comfy metrics. It’s time to bring creativity back.I had placed this post on the back-burner, thinking that its window had closed. It

Posted in Analytics, Marketing, our thoughts

The data behind Leeds United’s play-off chances

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Can Leeds United make a return to the top-flight of English football?

There are few clubs in English football like Leeds United. Few who are so vociferously loved by their supporters and despised elsewhere in the game. Fewer still who have achieved the trophies and accolades of Leeds while latterly fall from grace in way that would have made Icarus wince.

Posted in Analytics, Data

There is no such thing as a vanity metric.

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Vanity metrics don’t exist. Don’t be a vain marketer surrounded by metrics.
Don’t pay attention to impressions, they’re just a vanity metric. So are sessions or likes or page views or time on site or…. well, just about anything. Don’t look at that, you’re told, it’s a vanity metric. Don’t pay attention to that, it’s not any use to you. Look at your goals, your conversions, your ROAs.

Posted in Analytics, Brand, Data, Marketing Analytics, Brand, Data

Bucket loads of Direct Traffic doesn’t always mean you have a strong brand.

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Bucket loads of Direct Traffic doesn’t always mean you have a strong brand. Large amounts of Direct Traffic equals a strong brand – it’s one of the biggest analytics myths that you’ll hear. You can hold Google Analytics and the people who write their help pages for propagating one of the biggest myths in digital

Posted in Analytics, Brand, Data, Marketing Analytics, Brand, Data