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Marketing

It’s not business, it is personal

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It’s not business, it is personal Relationships aren’t everything, but wherever you can, you should be work with people who take your work personally.It’s not business, it’s personal.Here in agency land, we place a lot of value in relationships – if we as a group were to get together, we’d probably admit we place a bit
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Posted in Analytics, Marketing

Gillette – the best an ad can get?

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Gillette – the best an ad can get? Our take on the Gillette ad and why some people are finding it so hard to come to terms with.It can seem to some that it’s not a new advertising campaign if it doesn’t come with some degree of controversy or something for Piers Morgan to rail
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Posted in Analytics, Brand, Data, Improve, Marketing

Cutting through the crap of influencer marketing

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Cutting through the crap of influencer marketing There’s a lot of crap talked about Influencer Marketing, a whole lot of hype and a severe lack of understanding from a lot of people.Let’s take a sensible look at influence, influencers, and what they actually mean for your marketing. What is influence?Pick up a dictionary and it will
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Posted in Marketing

How Facebook’s F8 2019 Conference impacts your ad strategy

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Vanity metrics don’t exist. Don’t be a vain marketer surrounded by metrics.
Don’t pay attention to impressions, they’re just a vanity metric. So are sessions or likes or page views or time on site or…. well, just about anything. Don’t look at that, you’re told, it’s a vanity metric. Don’t pay attention to that, it’s not any use to you. Look at your goals, your conversions, your ROAs.

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Posted in Analytics, Brand, Data, Marketing Analytics, Brand, Data

The ASA’s ban on gender stereotypes shows how bad a lot of advertising is

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The ASA’s ban on gender stereotypes shows how bad a lot of advertising is. Laziness has crept silently into advertising, thanks to creativity getting pushed to one side in favour of data and comfy metrics.  It’s time to bring creativity back.I had placed this post on the back-burner, thinking that its window had closed.  It
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Posted in Analytics, Marketing, our thoughts

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