It’s not business, it is personal

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It’s not business, it is personal Relationships aren’t everything, but wherever you can, you should be work with people who take your work personally.It’s not business, it’s personal.Here in agency land, we place a lot of value in relationships – if we as a group were to get together, we’d probably admit we place a bit
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Cutting through the crap of influencer marketing

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Cutting through the crap of influencer marketing There’s a lot of crap talked about Influencer Marketing, a whole lot of hype and a severe lack of understanding from a lot of people.Let’s take a sensible look at influence, influencers, and what they actually mean for your marketing. What is influence?Pick up a dictionary and it will
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How Facebook’s F8 2019 Conference impacts your ad strategy

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Vanity metrics don’t exist. Don’t be a vain marketer surrounded by metrics.
Don’t pay attention to impressions, they’re just a vanity metric. So are sessions or likes or page views or time on site or…. well, just about anything. Don’t look at that, you’re told, it’s a vanity metric. Don’t pay attention to that, it’s not any use to you. Look at your goals, your conversions, your ROAs.

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