Implementing Consent Mode v2 – Neither if nor why, JFDI

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Maybe I am in the wrong here, but truthfully, I wasn’t a massive objector when it came to cookies.  They were and are still transparent, relatively simple for users to manage and with a few restrictions placed on browser manufacturers, easier to police.  And yes…. I do see the other side of the argument and
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Balancing your brand traffic

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Balancing your brand traffic When is a strong brand too strong?  Your analytics can tell you.We’ve all been told that you can have too much of a good thing.  This is especially the case when it comes to your brand and digital marketing.  When we’re assessing how well a client’s digital marketing is performing, one
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It’s not business, it is personal

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It’s not business, it is personal Relationships aren’t everything, but wherever you can, you should be work with people who take your work personally.It’s not business, it’s personal.Here in agency land, we place a lot of value in relationships – if we as a group were to get together, we’d probably admit we place a bit
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What iTunes Shuffle can teach you about bad marketing

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What iTunes Shuffle can teach you about bad marketing Variety is the spice of life and the key to opening your customer’s eyes to all the great things that you do.Mixing it up.From the outset, I should say that I know that I am not a typical user.  I understand and appreciate how and why
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The answer is… 42

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The answer is… 42 The key to getting the most from your analytics is not the data, it’s the questions that you ask.“It was a long time before anyone spoke.Out of the corner of his eye Phouchg could see the sea of tense expectant faces down in the square outside.“We’re going to get lynched aren’t
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