our thoughts

Balancing your brand traffic When is a strong brand too strong?  Your analytics can tell you.We’ve all been told that you can have too much of a good thing.  This is especially the case when it comes to your brand and digital marketing.  When we’re assessing how well a client’s digital marketing is performing, one

What iTunes Shuffle can teach you about bad marketing Variety is the spice of life and the key to opening your customer’s eyes to all the great things that you do.Mixing it up.From the outset, I should say that I know that I am not a typical user.  I understand and appreciate how and why

The answer is… 42 The key to getting the most from your analytics is not the data, it’s the questions that you ask.“It was a long time before anyone spoke.Out of the corner of his eye Phouchg could see the sea of tense expectant faces down in the square outside.“We’re going to get lynched aren’t

Google – the world’s most notorious hipster. If you want to create a Content Marketing Strategy that really works, you need to please Google – the world’s  most notorious hipster.Hipster has to be one of the most ubiquitous words of recent years.  But, Hipsters have had a mixed press.  Anyone with a bike, beard and

GDPR – STOP COMPLAINING AND EMBRACE THE CHANGE GDPR is coming whether you like it or not.  Now is the time to stop complaining and start seeing this change for what it is – an opportunity to do and be better.Like many in the marketing world, we have spent a lot of time with clients