How Facebook’s F8 2019 Conference impacts your ad strategy
Vanity metrics don’t exist. Don’t be a vain marketer surrounded by metrics.
Don’t pay attention to impressions, they’re just a vanity metric. So are sessions or likes or page views or time on site or…. well, just about anything. Don’t look at that, you’re told, it’s a vanity metric. Don’t pay attention to that, it’s not any use to you. Look at your goals, your conversions, your ROAs.
![](http://jaywood.agency/wp-content/uploads/2020/02/Vanity-Metrics-Blog-Post-Header-1024x239-1.jpg)
There is no such thing as a vanity metric.
Vanity metrics don’t exist. Don’t be a vain marketer surrounded by metrics.
Don’t pay attention to impressions, they’re just a vanity metric. So are sessions or likes or page views or time on site or…. well, just about anything. Don’t look at that, you’re told, it’s a vanity metric. Don’t pay attention to that, it’s not any use to you. Look at your goals, your conversions, your ROAs.