Brand

Vanity metrics don’t exist. Don’t be a vain marketer surrounded by metrics.
Don’t pay attention to impressions, they’re just a vanity metric. So are sessions or likes or page views or time on site or…. well, just about anything. Don’t look at that, you’re told, it’s a vanity metric. Don’t pay attention to that, it’s not any use to you. Look at your goals, your conversions, your ROAs.

Bucket loads of Direct Traffic doesn’t always mean you have a strong brand. Large amounts of Direct Traffic equals a strong brand – it’s one of the biggest analytics myths that you’ll hear. You can hold Google Analytics and the people who write their help pages for propagating one of the biggest myths in digital