Analytics

It’s not business, it is personal

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It’s not business, it is personal Relationships aren’t everything, but wherever you can, you should be work with people who take your work personally.It’s not business, it’s personal.Here in agency land, we place a lot of value in relationships – if we as a group were to get together, we’d probably admit we place a bit

Posted in Analytics, Marketing

Who will win Love Island 2018?

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Who will win Love Island 2018? It’s the hottest show of the summer and it’s kept the nation glued to their TV’s for 8 solid weeks – but now the time has come to announce who will win Love Island 2018.Every summer, Love Island is the series that keeps the nation at home, on the

Posted in Analytics, Data, news and events, our thoughts

Gillette – the best an ad can get?

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Gillette – the best an ad can get? Our take on the Gillette ad and why some people are finding it so hard to come to terms with.It can seem to some that it’s not a new advertising campaign if it doesn’t come with some degree of controversy or something for Piers Morgan to rail

Posted in Analytics, Brand, Data, Improve, Marketing

Lemons to Lemonade: Making the Best of Featured Snippets

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Lemons to Lemonade: Making the Best of Featured Snippets. In a world that changes quickly, and often seismically, then knowing which technologies and tools to use is essential. Our friends at Micro Startups have given a quick guide to understanding Featured Snippets. If you’re looking for operational stability, then the SEO industry isn’t a suitable

Posted in Analytics, Improve, our thoughts

How Facebook’s F8 2019 Conference impacts your ad strategy

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Vanity metrics don’t exist. Don’t be a vain marketer surrounded by metrics.
Don’t pay attention to impressions, they’re just a vanity metric. So are sessions or likes or page views or time on site or…. well, just about anything. Don’t look at that, you’re told, it’s a vanity metric. Don’t pay attention to that, it’s not any use to you. Look at your goals, your conversions, your ROAs.

Posted in Analytics, Brand, Data, Marketing Analytics, Brand, Data