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OPTIMISING THE DIGITAL TRAVEL EXPERIENCE – A CASE STUDY IN THE APPLICATION OF DATA.

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OPTIMISING THE DIGITAL TRAVEL EXPERIENCE – A CASE STUDY IN THE APPLICATION OF DATA. Did you know that we work with one of the UK’s largest travel companies, reviewing their performance data and optimising their user experience? Well, we do and it’s fab. Take a look at how we went about optimising their website to

Posted in our thoughts

Who will win Love Island 2018?

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Who will win Love Island 2018? It’s the hottest show of the summer and it’s kept the nation glued to their TV’s for 8 solid weeks – but now the time has come to announce who will win Love Island 2018.Every summer, Love Island is the series that keeps the nation at home, on the

Posted in Analytics, Data, news and events, our thoughts

Gillette – the best an ad can get?

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Gillette – the best an ad can get? Our take on the Gillette ad and why some people are finding it so hard to come to terms with.It can seem to some that it’s not a new advertising campaign if it doesn’t come with some degree of controversy or something for Piers Morgan to rail

Posted in Analytics, Brand, Data, Improve, Marketing

Lemons to Lemonade: Making the Best of Featured Snippets

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Lemons to Lemonade: Making the Best of Featured Snippets. In a world that changes quickly, and often seismically, then knowing which technologies and tools to use is essential. Our friends at Micro Startups have given a quick guide to understanding Featured Snippets. If you’re looking for operational stability, then the SEO industry isn’t a suitable

Posted in Analytics, Improve, our thoughts

Cutting through the crap of influencer marketing

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Cutting through the crap of influencer marketing There’s a lot of crap talked about Influencer Marketing, a whole lot of hype and a severe lack of understanding from a lot of people.Let’s take a sensible look at influence, influencers, and what they actually mean for your marketing. What is influence?Pick up a dictionary and it will

Posted in Marketing